Let’s End The Search For Mobile TV


Editor’s note:  Tom Limongello is based in NYC and is VP of Product Marketing for Crisp Media.

Mobile TV has never been a thing. Since the Sony Watchman in 1982, we’ve been excited at the prospect of mobile TV, but no matter how good our devices are, there still seems to be something missing. As recently as this January, Josh Elman noted to John Borthwick that the results of the Homescreen 2014 study show that even now, no one keeps mobile video apps on their smartphone homescreens; we don’t even give YouTube or Netflix top billing.

That is not to say that those two apps don’t generate an enormous amount of mobile video views. But interestingly, they have not increased the average time spent watching video on mobile devices to a point where it threatens traditional TV sets.

You might say: Why do we care about watching TV on mobile devices when…

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