Virtual View App Raises $500K To Bring Augmented Reality Campaigns To The Property Sector

TechCrunch

Virtual View App , a London startup that offers an augmented reality publishing platform and app designed specifically for the property sector, has raised $500k in funding. The investment comes from unnamed private investors from a finance and professional services background. It’s the 2013-founded company’s only external funding to date.

Co-founded by London-based estate agent Domenic Versace, the Virtual View App offers estate agents and house sellers a Augmented Reality platform for marketing purposes. The Android and iOS app follows the usual AR affair. Users point their phone or tablet’s camera at a static image that is Virtual View App-enabled to access additional digital content such as 3D property models, 3D floor-plans, photo galleries and videos. Virtual View App campaigns can also provide links to an agency’s social media channels, website, or any other relevant content.

Another way to think of the startup is a vertical or niche version of…

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